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Contact: Rebecca Morley
Phone: 215.568.2525
Email: rmorley@devinepowers.com



Paoli-based group buying service brings savings to Pittsburgh & Central Pennsylvania


PAOLI, PA – May 2, 2011 – Alphabuyer, the new group buying website that has helped PECO customers save on electricity and natural gas bills, is expanding into central and western Pennsylvania. The company is rolling out five electricity and natural gas offers featuring best-in-market pricing to an estimated 3.9 million residents in 32 Pennsylvania counties. Consumers who switch energy suppliers can save significantly on energy bills by pooling their buying power to achieve better rates and terms than they could obtain as individuals.

Money saving offers on electricity are available to PECO customers in Philadelphia and eastern Pennsylvania, PPL customers in central Pennsylvania, and Duquesne Light customers in Pittsburgh and western Pennsylvania. Natural gas offers are available to customers of PECO in southeastern Pennsylvania and UGI Gas in central Pennsylvania.

* Number of customers as of April 2011 according to Pennsylvania Office of Consumer Advocate (http://www.oca.state.pa.us/) * Savings based on average electricity usage of 875 kilowatt hours and natural gas usage of 200 ccf

The offers are currently available at www.Alphabuyer.com where consumers can receive best-in-market pricing on 12-month fixed rate energy contracts. Offers are available through May 16 or until they “sell out” by reaching the maximum number of customer enrollments.

Signing up is free and simple. Alphabuyer charges no fees to switch and consumers continue to receive only one bill from their local utility (e.g. PECO) since that company continues to deliver the energy to the consumer's home.


Alphabuyer negotiates with suppliers to offer groups of consumers the most competitive rates on their monthly bills, such as electricity and natural gas. As an advocate for consumers, Alphabuyer not only lobbies for the best rates, but also the best options and features like no cancellation fees, upgradable agreements and no hidden fees.

Alphabuyer then presents consumers with the best deals at the beginning of every month. Residential consumers can simply go to Alphabuyer.com and enter their zip code to view offers available in their area. As more people sign up, the savings will get bigger and bigger as the size of the group grows. Once the offer closes, everyone gets the same discounted price.

Offers are available for a limited time period. New offers are constantly being added, so customers can check back frequently for new deals.

Alphabuyer works because everyone wins. Consumers benefit by saving money. Suppliers benefit because Alphabuyer delivers large groups of new customers at lower costs than other marketing channels.

Eventually, Alphabuyer will provide offers in other categories, such as cable, Internet and mobile phone service.

“Our ultimate goal is to help consumers reduce household expenses that they are already paying for, and secure discounts for them in areas they didn’t even realize were possible,” said Alphabuyer CEO Kevin Johnson. “The power is in the group.”


Alphabuyer, a PUC approved company, launched their first group buying electricity deal in February with Spark Energy, and had more than 750 people sign up in just 10 days. The Spark Energy deal had a 12% discount over the PECO price to compare.

In March, Alphabuyer offered the first and only natural gas deal which sold out in just three days. That deal featured a 9% savings over the PECO gas price to compare.

According to Matt Sommer, Vice President of Natural Gas Operations at Shipley Energy, “Everyone is a winner when we work with Alphabuyer – customers are able to lower their monthly gas bills and Shipley Energy is able to dramatically lower its customer acquisition and marketing costs.”

Consumers can sign up by visiting www.Alphabuyer.com.

“We are pleased to enhance our electricity and natural gas offerings in Pennsylvania,” said Kevin Johnson, founder of Alphabuyer. “We enjoy helping people to save on their monthly bills and look forward to doing it for more people across the country.”


Located in Paoli, PA, Alphabuyer is a new internet-based group buying platform that helps customers get the best possible rates, options and terms for services they pay for each month. Alphabuyer’s mission is to move group buying toward savings in areas where customers are already spending. Their focus is on significant but under- serviced markets like energy, mobile phone and cable/internet that have not been introduced to the purchasing power of the group.

Alphabuyer is led by its founder and CEO Kevin Johnson. Mr. Johnson founded Dryden Procurement Technologies, LLC, a cost containment company that has helped Fortune 100 companies spend more efficiently. Alphabuyer’s other executives are experienced in developing transaction e-commerce business to consumer websites and are experts in platform operations, globalization, consumer behavior, web analytics, product development and social media. Joining CEO Kevin Johnson on the management team is CMO John Raisch, who has significant e-commerce experience from working at GSI Commerce and CDNOW. For more information on Alphabuyer or offers in your area, please visit www.Alphabuyer.com.